EaseMyTrip Becomes the Official Associate Partner of UP Warriorz: EaseMyTrip, an online travel tech company, has announced a new advertisement deal with Capri Global Holdings Private Limited, the owner of the Women’s Premier League (WPL) team, UP Warriorz. The agreement has been signed for a period of five years, according to the corporation.
EaseMyTrip has been an active player in sports sponsorships, having previously sponsored the UAE T20 League team Sharjah Warriors, and Chennai Blitz Team in the Prime Volleyball League and Now UP Warriorz. This new partnership with UP Warriorz is a testament to the company’s commitment to supporting and promoting sports, especially women’s sports, in India.
CEO & Co-founder of EaseMyTrip, Mr Nishant Pitti said in an interview, “We display an innovative and maverick mindset. From being the only company in the industry to provide the benefit of no convenience fee charged to all our customers to now being a commercial partner in the pathbreaking endeavour for women’s cricket, We are becoming a pillar for progress. At the heart of this association is our unwavering support for the WPL and its inaugural season. We are extremely delighted to be commercially engaged in the first edition of a tournament that will become women’s cricket’s biggest brand in the coming years.“
UP Warriorz Official Statment on the Deal
The Managing Director of Capri Global Holdings Private Limited Mr Rajesh Sharma said, “We welcome them into the family in what promises to be an exciting long-term partnership in a revolutionary journey in women’s cricket in India. The unfaltering support from them will not only pave the way for greater brand visibility but also lay out the red carpet to celebrate and honour the immense talent in women’s cricket.”
The inaugural Women’s Premier League (WPL) cricket in India has been generating a lot of buzz and excitement in the lead-up to its first game on March 4. Experts are calling it a game-changing moment for women’s sports, as the league has already generated hundreds of millions of dollars in revenue even before a ball is bowled.
The Women’s Premier League features five teams and will run from March 4 to March 26 at the DY Patil Stadium in Mumbai. The league has attracted some of the top players from around the world, making it a truly global event.
In its first season, the Women’s Premier League will have a total of 20 league matches and two playoff games, all played over a duration of 23 days. The league is expected to provide a major boost to women’s cricket in India and help raise the profile of women’s sports more broadly.
Last month, Viacom18, owned by Reliance Industries, purchased the media rights for the Women’s Premier League for INR 951 crore for a period of five years from 2023 to 2027. As part of the deal, the broadcaster will pay a per-match value of INR 7.09 crore.
The league’s team auction took place last month, and companies bid a record amount of INR 4,669.99 crore to buy the league’s five franchises. The winning firms include Adani Sportsline Pvt. Ltd, IndiaWin Sports, Royal Challengers, JSW-GMR cricket, and Capri Global (UP Warriorz).
The high value of these bids highlights the growing popularity of women’s cricket in India and the potential for growth in the industry.