The Premier League is not only the ultimate stage for English football, showcasing exhilarating matches and exceptional players, but it also serves as a highly lucrative market for kit sponsors. These partnerships yield staggering revenues for clubs, with multi-million pound deals coupled with a share from each shirt sale, significantly bolstering their financial standing.In this comprehensive article, we will delve into the reverse order of the top six most expensive kit deals in the Premier League as of 2023, analyzing the financial details and the impact of these deals on the respective clubs’ global appeal.
1. Manchester United (£90m)
Undoubtedly, Manchester United, one of the world’s most renowned football clubs, holds the crown for the most expensive kit deal in the Premier League. The Red Devils signed a monumental 10-year deal with Adidas, valued at an astounding £900 million and set to last until 2035.
The club now proudly displays TeamViewer as their kit sponsor, succeeding Chevrolet. United recently renewed their contract with Adidas, solidifying their position as the top revenue-generating kit deal in the Premier League.
2. Liverpool (£75m)
Liverpool, a club steeped in rich history, solidified their place among the elite with their lucrative £500 million kit deal with Nike, running for 10 years until 2030. After their triumphant Champions League victory in 2019, the Reds parted ways with New Balance and entered into this massive agreement with Nike. The iconic Nike logo now graces their jerseys, making them one of the most valuable kit deals in the Premier League.
3. Manchester City (£65m)
Manchester City, the reigning champions of both England and Europe, have entered into a monumental £200 million partnership with Puma for a decade, set to conclude in 2029. The Citizens are the only Premier League club to feature Puma among the top five most expensive kit deals. As they continue their pursuit of domestic and European glory, their collaboration with Puma undoubtedly bolsters their financial prowess.
4. Arsenal (£60m)
Another footballing powerhouse, Arsenal, boasts a massive kit deal with Adidas worth a mind-boggling £600 million for a 15-year collaboration that runs until 2033. The iconic “Fly Emirates” logo proudly adorns the Arsenal shirts, with the airline company also sponsoring the club’s stadium, now renowned as the Emirates Stadium following their move from Highbury.
To mark the 20th anniversary of the Invincibles, Adidas released a special commemorative kit, further solidifying the Gunners’ position among the top five most lucrative kit deals in the league.
5. Chelsea (£60m)
Chelsea, the formidable West London giants, have been donning Nike kits since 2016, in a monumental deal valued at a staggering £300 million over a decade. This impressive agreement is set to run until 2026. Previously, the Blues were under the sponsorship of Adidas, while their shirts bore the Samsung Mobile logo.
Over the years, the club has witnessed various shirt sponsors, including Yokohama Tyres and 3 Mobile. Presently, Chelsea’s jerseys remain blank as they seek a new shirt sponsor. However, their lucrative partnership with Nike solidifies their spot among the top five most valuable kit deals in the Premier League.
6. Tottenham Hotspur (£30m)
The Tottenham Hotspur Kit Contract Deal with Nike is an impressive and long-term partnership that spans a remarkable 15 years, from 2018 to 2033. Under this agreement, Nike holds the esteemed position of being the official kit supplier for the club. The financial aspects of this deal are equally substantial, with yearly payments amounting to a staggering £30 million. Over the course of the 15-year duration, the total payment from Nike to Tottenham reaches a monumental sum of £450 million.
What sets this deal apart is the inclusion of performance-related clauses, adding an extra incentive for Tottenham’s success on the pitch. If the club manages to secure the prestigious Premier League title, an additional £5 million per year will be added to the yearly deal, making this partnership even more lucrative. This deal not only highlights Tottenham’s growing appeal and status in the football world but also provides the club with a significant source of financial support for the foreseeable future.