ESPN will launch its own sportsbook this fall

ESPN announced that the network's branded sportsbook ESPN BET will launch this autumn.

ESPN announced the launch of the branded sportsbook on Tuesday.

The news comes following an agreement with gaming company PENN Entertainment.

PENN Entertainment currently holds sports betting licenses in 16 states.

ESPN President Jimmy Pitaro stated that "Our primary focus has always been to serve sports fans and we know they want both enhanced betting content and the ability to place bets with less friction within our products."

ESPN certainly has the same level of name recognition as its competitors in the market.

As part of the deal, Penn Entertainment will receive Odds attribution and ESPN talent access.

As of June 30, 2023, PENN operates 43 brick-and-mortar properties in 20 states.